Customer Engagement – The Next Generation of CRM
In the digital age, relationships with consumers go far beyond the traditional concept of customer relationship management. Your customers now expect a true relationship – one that requires communication, trust and loyalty. Too often it is your customer, not your organization, who determines when and how they will engage with you. And that often starts well before they even become a customer.
No longer can you deploy a siloed approach to your customer relationships: marketing gets the lead, sales closes the deal, and customer service keeps the customer happy. Everything must work together to deliver a customer experience that captures and retains them for life. The customer must feel they are in a true partnership with you from day one.
Through our years of experience with CRM solutions, PYA can help you develop your overall customer engagement strategy and help implement a solution that delivers on that vision.