Marketing automation helps organizations streamline their lead generation, segmentation, lead nurturing and scoring, customer lifecycle marketing, customer retention, and marketing ROI measurement & reporting processes. It bridges the gap between the sales and marketing teams allowing them to work as a single, cohesive group as the leads move from the top of the funnel, down to the bottom, where the sale is made.
Marketing Automation helps you:
- Generate more leads
- Qualify and prioritize your leads
- Nurture those leads to a sales-ready state
- Manage all your email marketing campaigns
- Report on the success of your campaigns.